Rental horrors
Germany’s biggest rental company, SIXT, wanted to spook the internet (and cinema-goers) with three horrifying, Halloween commercials – created entirely with AI.
Horror is a familiar genre in the rental business. Trustpilot is packed with rental car horror stories, and the Google reviews of our competitors read like the most terrifying movie scripts ever.
SIXT tells these gut-wrenching stories: Taking real, horrifying reviews from our competitors’ review pages, and turning them into actual (but fun) horror films.
Agency: Jung von Matt Hamburg
Role: Copy
#1: The Things
“I found it crawling with a ton of cockroaches.”
#2: Caranormal
“I am now shaking and extremely concerned about dying.”
#3: Bloodsuckers
“I have to walk 800 meters to a scary dungeon to get my car.”
Credits:
Agency: Jung von Matt UK / Hamburg
Managing Directors: Julia Mecklenburg, Thomas Heyen
Executive Creative Director: Alex Norvilas
Creative Directors: Simon Schaffhöfer, Marian Schütt
Art Direction: Tim Blunck
Copy: Danny Hill
Account Director: Alina Arashkevich
Project Manager: Tabea Wittenbreder
Producers: David Voss, Antonia Düring, Sascha Würker
AI Production: Lipstick Berlin