Octowaltz: Heart of Joy
The octopus is a remarkable animal. It has a decentralized nervous system, allowing each arm to be controlled independently. But what if it had a central nervous system, controlling all arms at once?
With the Heart of Joy, BMW launched its new, groundbreaking central control unit. We translated it into a poetic spot about an extraordinary performer: a hyper-realistic CGI octopus, waltzing across the ocean floor.
Agency: Jung von Matt Hamburg
Role: Copy
British Arrows
Gold in Craft: Animation CGI
Silver in Craft: VFX
The Clio Awards
Gold in Film Craft: Animation
Gold in Film Craft: VFX
ADC
Gold in Film: Animation
Bronze in Animation: Social Media
Bronze in Film: VFX
Credits:
Agency: Jung von Matt Hamburg
Executive Creative Director: Thim Wagner, Thomas Heyen
Creative Directors: Marian Schütt, Simon Schaffhöfer
Senior Creative: Daniel Hill
Account Director: Lisa Artake
Head of Production: Jankel HuppertzProduction: Parasol Island
Director: Diarmid Harrison-Murray
Partner Production Company: Untold Studios London